Projected Christmas Sales 2024. We forecast that total retail sales for the 2024 holiday season will reach $1.372 trillion, growing 4.8% yoy. Total holiday retail sales reached $789.4 billion, with $201.32 billion from online sales alone.

The rate of inflation is. Salesforce reported that holiday sales last year increased 3 percent from the year before and totaled $1.17 trillion.